Types of logo
Container
- shapes filled with patters and color
Wallpaper
- The logo can be used as a wall paper
- example: Aol. logo
- the background is busy
- the text is constant
- the background image is a dynamic shape that is on a white background.
- the images can be changed if wanted
DNA
- combining the components to form a complex images
- pixilated
- constance in:
- color
- shapes
- grid
- shapes
- Example: Whitney
- constant in the W
- very dynamic
- limited
- type size consistence
- greyscale
- patterns can be created out of the log W
Formula
- opposite of DNA
- gride
- set of rules
- a typeface applied in different places
- with colors
- not very recognizable
- no components used
- system
- colors are set
Example of Salt
- all of the type are consistence. accept the words s-a-l-t
- there is a system, it might not be very clear.
Customized Identity
- keeping it open to people to choose what they want
- example drawing
- then framing it
Generative
- example of NORDKYN
- the logo design for climate..
- the logo changes every 5 mins
- changing according to the weather
bymanar 